Overview

The Executive School iPhone application is the mobile guide for professionals who are considering a course, or planning to visit the University of St. Gallen Executive School. The iPhone application is a scalable platform that allows potential candidates interested in exploring complete course offerings, admission contact information, Executive School videos and news. For visitors to the campus, relevant information including campus plan, travel directions, hotels & restaurants can be found.

Project Goals

While working for ICON Worldwide, I was part of a small team who created the first iteration of University of St. Gallen The Executive School iPhone Application and web-based Course Advisor. The goal of the project was to make the campus more accessible to potential students and visitors in a user friendly mobile application. The application will show the latest news, course information, and university marketing videos along with access to course materials.

Information Architecture

After numerous client meetings, I set to work by creating the information architecture for the iOS application. The focus was on simplicity. Since the majority of students in this program are busy professionals, the application needed to be simple and intuitive. As such, I created a simple application diagram to reflect the business goals of the University and the needs of the end-users, the students.

UI Concepts

Designed and Produced by ICON Worldwide.
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